Park it Ed Hardy, this summer it’s all about Abercrombie and The Sitch.
Reality star Mike “The Situation” Sorrentino will soon be assaulting the racks of your favorite retailers with a line of obnoxious and craptacular fashions. Sorrentino has teamed up with Big Apple-based “couture” house Dilligaf (AKA: Does It Look Like I Give A….) to debut his Situation clothing line just in time for next month’s Jersey Shore Season 2 premiere.
We haven’t spied any sketches of Mike’s work yet, but if his designing skills are anything like his rapping prowess (or lack thereof), this could be the most chuckle-worthy story to hit the blogosphere since Heidi Montag auditioned for Transformers.
The collection of t-shirts and other outerwear is described as “couture line of high-quality wearable art,” which will feature Sitch’s own designed artwork and the Dilligaf logo, The NY Post’s PopWrap Column dished this week.
Mike has his cousin Marc, who is the CEO of MPS Entertainment, to thank for brokering the deal.
“My main goal is to search out projects that work for Mike both on a personal as well as a lucrative level. We are interested in partnerships that allow him to express his creativity and his personality,” The Sitch said in a statement Monday.
The Situation By The Situation goes on sale at Dillgaf locations around NYC, www.dilligafusa.com, and other retail stores nationwide next month.